Snoop Dogg and Martha Stewart: Domestic Entrepreneurs

As many know, and I have said before I am an introverted homebody who loves to not only work from home but to socialize from my homebase by making wonderful barbeques and dinner parties. The news I just heard about my homeboy Snoop Dogg and my homegirl Martha Stewart therefore make me feel absolutely joyful!

The Queen of the Domestic Scene, Martha Stewart, and her old pal Snoop Dogg are partnering in a new entrepreneurial entertainment venture on VH1 called “Martha And Snoop’s Dinner Party.” You have heard of domestic engineers? Well, these two are domestic entrepreneurs!

Shizzle my dizzle!

The two will host celebrity guests and heat up the kitchen!

My homegirl Martha and I have a special bond that goes back. We’re gonna be cooking, drinking and having a good time with our exclusive friends. Can’t wait for you to see how we roll together! ~ Snoop Dogg to VH1


A Just Do It/GenXer and a Baby Boomer

Martha and Snoop gotten together before in the kitchen in 2009.

These two are a power couple with a beautiful friendship. They are both also savvy entrepreneurs who make the most of every opportunity. Snoop is Generation X and Martha is a Baby Boomer. To top it off, Martha Stewart and Snoop Dogg have a history.

I can’t wait to get snoop in the kitchen ~Martha Stewart

He appeared on “The Martha Stewart Show” in the 2009 Christmas episode to make “green” brownies. Yes, you know what those are. They also appeared on the ComeBaby Boomer entrepreneur Martha Stewart and Generation-X entrepreneur Snoop Dogg team up to make some diner parties!dy Central Roast of Justin Bieber in 2015.

Snoop Dogg, who is a Just Do It/Generation-Xer, has never been “lost” or a slacker. He has been an entrepreneur from the start, using his musical skills, his charming personality and his business sense to make money. He has created jobs for many and is philanthropic. You may not like or imitate his, er, “chronic” habit, but Snoop Dogg is his own person. Martha Stewart, criticized and disliked by some, is a Baby Boomer entrepreneur who positively revolutionized the American home with her business savvy.

Snoop Dogg is a Gen-Xer entrepreneur. Generation X, not Generation Y (Millennials) is still the most entrepreneurial group in U.S. history. 

Like other “reactive” generations (Silent Generation, “Just Do It/Generation X, and the coming Homelanders) it follows the idealist ones (G.I. Generation, Baby Boomer Generation, Generation Y/Millennials). The Just Do It/Generation-X group is sparking a renaissance of entrepreneurship in our American and global economic life. This is happening while overall confidence in our Baby Boomer-led economic institutions is declining due to problems with an inner-directed approach to leadership. Inner-directed can be equated with staring at one’s navel, thinking and wishing instead of doing.

As more and more Xers publicly denounce the failure of Boomer-led institutions, and the need to deal with the problems that have been deferred for too long becomes urgently clear, today’s inner-driven, Boomer-led era will end in favor of a more outer-directed, customer-centric approach. [For more on this topic, take a look at futurist Andy Hines’ new book, ConsumerShift.] Inkandescent Public Relations

Increasingly members of Just Do It/Generation X (born approximately 1960-1984) are entering the phase of life, from about age 44 to 65, which will provide the source of leadership for our society over the next 25 years.

With this leadership comes a focus in American economics and culture that is centered on the entrepreneurial spirit and excellent customer service/customer satisfaction. I think Snoop Dogg has the market cornered in this respect. This entrepreneur delivers and satisfies the people. For that matter so does Martha Stewart, even if you are not her personal BFF.

Snoop Dogg and Martha Stewart

Okay so you have Snoop, Martha, food, partying, celebrities and an invitation to be there. What’s not to love?

OMG, confession here: I have long dreamed of marrying some man who would partner with me to do some joint entrepreneurial ventures. If he was a techie kind of guy, even better. You know, he could do the back end and I would do the front end and we would hold hands together laughing all the way to the bank. This lkind of partn ering WORKS. Snoop Dogg and Martha Stewart got it right. This series will be heating up not only the kitchen but smartphones, TVs and tablets everywhere around the world. I will be watching.

Do you have a dream of an entrepreneurial partnership?



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