Time: This Decision Changes Your Life

You can do so much in 10 minutes’ time. Ten minutes, once gone, are gone for good. Divide your life into 10-minutes units and sacrifice as few of them as possible in meaningless activity” – Ingvar Feodor Kamprad, Founder of IKEA


There are very few people in the world, relatively who have not learned how to put together a piece of IKEA furniture or gotten some items from the furniture giant. Living in Copenhagen, Denmark for nearly two decades, this is the store I knew I could shop at and make my home hyggelig (cozy) so far away from my North American native land. I knew I could furnish it quickly, with decent quality and personalize it with little touches for a small price. Not only that, I could do it in a relatively short amount of time. I had things to do and places to go when I landed in Copenhagen and I didn’t want to waste time. 

That is an attitude you must take with this life you have been given. You do not have all the time in the world. You will never outlive time; it will always conquer. You have approximately 100 years, give or take 20 of them. What you can do is make each minute count for something meaningful, whether big or small. You can get about defining your purpose, living it with passion, coming into your power and creating your prosperity.

How interesting that Ingvar Kamprad, as a 17-year old boy, saw the opening to save time on furnishing your home so you could get about living in your home. He died on January 27, 2018, in his sleep in his home in Sweden. He created a global empire in his lifetime and he did it great obstacles blocking his path. Kamprad grew up in a poor family on a farm in southern Sweden. The boy was dyslexic and therefore could not concentrate well. He did poorly in school as a result. He earned money selling matches and pencils in villages.

At 17, he registered his mail-order business in household goods (primarily kitchen tables), calling it Ikea, formed of his initials and those of his farm, Elmtaryd, and village, Agunnaryd. He transformed that lack of ability to concentrate into a strength – creating a company where you could quickly put together household items with a tool and instructions. All Ikea jokes aside, it worked. That poor dyslexic disadvantaged boy changed the world. He was human and imperfect (you can read his autobiography) but he changed the world with his principles about time.


The Time You Spend

In case you do not know anything about Scandanavian cultures, in Sweden and Denmark there is no emphasis on overworking oneself. The time he urged us to save is to be used to enjoy life with family in particular, as well as friends and in solitude – especially in nature.

The time we save can be used to deepen our enjoyment of life, to volunteer, to have more laughter and more love. Eat more delicious cake and a drink a savory cup of tea or coffee. Take a tango dancing lesson. Make love. Play with our children. Cycle through the countryside with friends. Organize a fundraiser to a good cause. Enjoy a board game with an elderly relative or friend. Conduct research that contributes to the knowledge of the world. Sit out on the boat and look at the endless water before you, pondering the spiritual. Rest and heal. Create music. Perform miracles. Each of us can.

“I see my task as serving the majority of people,” he told Forbes in 2000. “The question is, how do you find out what they want, how best to serve them? My answer is to stay close to ordinary people, because at heart I am one of them.”

Your Next 10 Minutes

Ingvar Kamprad, with his dyslexia, broke the world down into 10 minute intervals. He tackled the world in those intervals. (You might want to use this tip when you are constructing an Ikea item). So how will you spend your next 10 minutes? In what way will you strategically plan, healthily relax or powerfully act to change your world, your community, the larger world?

It may mean

  • enjoying a cuppa (or five, LOL) for the next 10 minutes or series of 6 ten minutes.
  • doing something that you are afraid of which will alter the status quo.
  • finding your voice and healing instead wallowing in victimhood and powerlessness.
  • choosing to love instead of hate. It may mean walking away.

Spending Time Wisely

I choose to spend my time working with women who want to cease complaining, blaming and worrying and get about becoming powerful, passionate purpose-driven women who live prosperous lives. They are single, married, divorced and widowed — but all want that change. They realize the time for transformation is always now and they come to me to be inspired, motivated and guided in that transformation. You can choose it by working with me – whether you are in your late 20s/early 30s (adulthood), late 30s/early 40s (early midlife), turning 50/early 50s or approaching your 60s and beyond.

Three – 10 Minutes

This morning, a Sunday morning, I chose to take 10 minutes to read about Ingvar Feodor Kamprad, then another 10 minutes to write this article inspired by my reading, then another 10 minutes distributing it. I chose to make a difference. You can take action and register on the mailing list and choose to spend 30 minutes in a free strategy call with me to see if we can work together.

Choose wisely.

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